7 makeup tips to look your best on HD TV and video (2023)


After more than 17 years of working in television, I became convinced that it really pays to study professionallymakeup tipslook your best on TV and video. It would be nice to have an always cool crew to make sure you're ready for the camera, but the reality is that it's mostly up to you to show up and be ready for TV.

One of the biggest lessons I've learned in front of the camera at Univision, Telemundo, ABC, NBC, and CNN is that applying makeup for TV, HD video, and even vlogging requires different skills thaneveryday makeup. Lighting always helps, but well-applied makeup will really bring out your best features.

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Can I learn to do my own makeup?

This! At many conferences and workshops, I constantly share tips and tricks I've learned over the years, not because I'm a professional makeup artist, but because I had to learn how to do makeup so I wouldn't cringe when I saw myself on screen. These makeup tips to look your best on HD TV and video are not intended to replace the work of a professional makeup artist, but we hope they help you feel more confidentnext video conference, Zoom interview or TV appearance.

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The best TV makeup trick

If there's one top makeup tip I can share with you for any movie or TV appearance, this is itmake sure everything is well mixed. The powder should not show a line between the face and neck. There should be no sharp streaks or lines on the eyelids. Even your lipstick should look smooth.

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One of the biggest challenges is adapting to technology. The video looks sharper than ever, and all that high resolution lets you see all the flaws with detailed precision. And remember that even your camera phone takes high-resolution photos. What does this mean for makeup application? Instead of hoarding it, you shouldmix as much as possible.Any imperfections will be much more noticeable in 4K!

7 HD TV & Video Makeup Tips

Here are my top TV makeup tips. I have combined some of my favorite products and can earn commission on sales at no extra cost.

  1. Prepare the skin. Apply moisturizer as needed, followed by foundation. I like the oil-free examples fromSmashbox, Benefit, Laura Mercier, Hourglass and Clinique. They will not only make your skin smoother, but also make your makeup last longer. If you have dilated pores, a good foundation will make them less visible.
  2. Find a foundation that really suits your skin and blend itas much as you can. I always recommend using a damp sponge or the best foundation brush you can afford. There are backing tracks developed specifically for HD. If you're going to be spending a lot of time in front of the camera, consider investing in one of these. Another alternative, if you are very good at doing your own makeup, is to use a spray primer. Airbrush or spray foundation actually applies very, very thin layers of foundation to the skin and looks very natural. I am a big fan of Dior powder, Makeup Forever Ultra HD line,Estee Lauder Double Wear, Nars, Hourglass, Fenty Beauty and Bobbi Brown. I don't like powder foundations because they settle into fine lines and if you have large pores, they seem more noticeable.
  3. Use a if necessarya thin layer of salmon or peach concealer, then concealer.Mix well. Don't apply it or it will form fine lines. Also, make sure you choose a shade that is not too bright. If you have fine lines, tap with your ring finger to blend concealer without fixing. To set, apply a very careful layer of powder with a small brush.
  4. To avoid glare,absorb and use the powder, which is actually colorless.Forever catching up, Kat von D, Pat McGrath, NYX and Mary Kay offer great white powders that don't really have any color but absorb oil. I would rather wear them than a traditional foundation that has been used for years. It looks more natural and less sweet. Simply apply with a large powder brush where necessary.IT Cosmetics has a great colorless matting powderwhich removes all shine and fixes make-up for the whole day. Bonus? It also helps to reduce enlarged pores.
  5. Overall, I prefer a basic understated look butdraw attention to the eyes or mouth; never both. Matte shadows look best in the camera, and earth colors (beiges, browns, dark browns) are the most beautiful. False eyelashes can really open your eyes and I highly recommend them to make them look their best, but they can be difficult to apply. Just be sure to choose a length that isn't too dramatic. You can also just use a few Wispies from Ardell in your outer corner, but they are more difficult to apply. Shiny fake stripes are easier to apply. Tip: before applying glue to the straps, bend them a little as if you were folding them in half to make them easier to put on.
  6. Don't be afraid to addblush on applescheeks because the studio lights will make you look faded if you have a pale complexion. Darker complexions also look fresh with a bit of blush, but stay away from shimmery shades. A bit of shimmer is fine, but I generally prefer peach or pink matte shades. Nars Orgasm is one of my favorite blushes of all time.
  7. Keep this in mind for HD TV and videomatt is always better than shimmer. If you're a fan of highlighter, apply it sparingly to the tops of your cheekbones and the tip of your nose if you want to draw attention to it. After all, a highlighter should enhance everything on which it is applied.

TV makeup FAQ

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Should make-up for TV be harder?Not any more. Many celebrities prefer a no-makeup look, so their makeup artists make sure they use a light, well-blended foundation and focus on the lashes to open up the eyes.

What shade should my concealer be?If you don't want to look like a raccoon, make sure your concealer is no more than one shade lighter than your skin tone.

What should I do to draw attention to my eyes if I don't want to wear false eyelashes?Don't stress if you're not a fan of fakes. First, curl your eyelashes with an eyelash curler. Then apply eyelash primer. Wait at least 30 seconds and apply black mascara to the base of the lashes. This will add volume. Then apply to the lower lashes. Now, apply a second layer of mascara, extending the brush from the base to the top of the lashes to lengthen them. This will open your eyes and make your lashes look fuller without clumping.

Do I need to apply a base coat when doing makeup for TV or a movie?Not really. I like to set my makeup with a colorless loose powder to make it last all day because I have a tendency to shine. If you don't want to apply too many layers of foundation, to avoid feeling heavy, use a light loose powder. For touch-ups, you can use squares of rice paper to absorb the shine, or keep a makeup sponge dipped in powder nearby to gently press the oily areas of your face.

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Should I apply powder to my neck and ears?If you notice a big difference in skin tone between your face and neck, the answer is yes. Avoid a clear line between your face and neck at all costs! If you have short hair, any differences between your face, neck and ears will be more noticeable.

Should I define my eyebrows?Yes, but not too much. Your eyebrows should look well-groomed. At least make sure you brush them up with a special brush. You can also use a clear gel. If your brows are sparse, fill them in with a pencil or powder, but make sure it's not too dark. The idea is to frame your eyes, but not look cartoonish.

What if my makeup looks too dry?If your make-up is dry or even dried, a quick solution is to apply spring water (Evian and Avene sprays), a moisturizing mist or a setting spray. Just make sure you have at least 5 minutes before going outside for the moisture to evaporate.

When you do make-up for TV

  • Don't forget to always mix eye shadows, blush and powder well
  • Before taking off, look in the mirror.
  • Smile and make sure there are no stains or food between the teeth
  • If you feel your skin is getting too shiny, pat it dry with rice paper or gently press a tissue to the problem areas, but do not rub.

Do you have any big ones?makeup tipsand tricks? Were my tips useful? Let me know.

Also if you don't knowwhat to wear to a TV appearance, you'll find my top tips here.

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